MARTÍN GARCÍA , Alicia. Product placement as an efficient marketing tool within the media mix: The case of General Motors and Transformer. UNIE Business Research, [S. l.], v. 10, n. 1, p. 224–237, 2021. DOI: 10.48132/hdbr.345. Disponível em: https://unieresearch.universidadunie.com/ubr/article/view/345. Acesso em: 29 sep. 2026.