CASANOVES-BOIX, Javier; PINAZO-DALLENBACH, Pablo; FLORES-PÉREZ, José Ricardo. The perception of educational brand capital in the Spanish context: a proposal for measurement with internal stakeholders. UNIE Business Research, [S. l.], v. 9, n. 1, p. 40–52, 2020. DOI: 10.3926/hdbr.265. Disponível em: https://unieresearch.universidadunie.com/ubr/article/view/265. Acesso em: 29 sep. 2026.