BUSINESS RESEARCH, Harvard Deusto. Full Issue Vol 8 No 1 (2019). UNIE Business Research, [S. l.], v. 8, n. 1, p. 1–108, 2019. DOI: 10.3926/hdbr.237. Disponível em: https://unieresearch.universidadunie.com/ubr/article/view/237. Acesso em: 29 sep. 2026.