BUSINESS RESEARCH, Harvard Deusto. Full Issue Vol 7 No 2 (2018). UNIE Business Research, [S. l.], v. 7, n. 2, p. 59–102, 2018. Disponível em: https://unieresearch.universidadunie.com/ubr/article/view/229. Acesso em: 29 sep. 2026.