Training in Values as an Incubator for Sustainability Attitudes

Authors

  • Juan Manuel Pineda-Albaladejo International Doctoral School (EIDUCAM). Catholic University of Murcia (UCAM)
  • Francisco J. Moya-Faz Catholic University of Murcia (UCAM)
  • Jorge López Puga Catholic University of Murcia (UCAM)

DOI:

https://doi.org/10.3926/hdbr.84

Keywords:

values; attitudes; entrepreneurship; entrepreneur; sustainability; sustainable entrepreneur, Values, attitudes, entrepreneurship, entrepreneur, sustainability, sustainable entrepreneur

Abstract

Following the proposals arising from the Schwartz model on the cognitive representations of human needs expressed in his Theory of Values, instrumental values and terminal values, which are vital for understanding and entrepreneurship behavior, we have engaged in a critical review of this model and the types of values. We go on to examine the academic curriculum of ethical and moral profiles as promoters of sustainable attitude values in order to contribute an integrated and updated option to the academic world.

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Author Biographies

Juan Manuel Pineda-Albaladejo, International Doctoral School (EIDUCAM). Catholic University of Murcia (UCAM)

Psychologist. Master’s Degree in Health Psychology and Clinical Practice. Doctoral Student in Health Sciences. International Doctoral School (EIDUCAM). Spain.

Francisco J. Moya-Faz, Catholic University of Murcia (UCAM)

Assistant Dean of the Department of Psychology. Catholic University of Murcia (UCAM). Spain.

Jorge López Puga, Catholic University of Murcia (UCAM)

Professor in the Department of Psychology. Catholic University of Murcia (UCAM). Spain.

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Published

2017-10-25

How to Cite

Pineda-Albaladejo, J. M., Moya-Faz, F. J., & López Puga, J. (2017). Training in Values as an Incubator for Sustainability Attitudes. UNIE Business Research, 6(2), 133–140. https://doi.org/10.3926/hdbr.84

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Articles