Influencia de los instrumentos voluntarios en la publicación de información ambiental de los hoteles españoles
DOI:
https://doi.org/10.3926/hdbr.4Keywords:
sustainable tourism; voluntary sustainability instruments; hotels; Spain; environmental information, Turismo sostenible, hoteles, España, información ambiental, instrumentos voluntarios medioambientales.Abstract
El desarrollo sostenible en el turismo es un tema de gran importancia en la actualidad. Para la consecución de este objetivo se requiere que se brinde al público un adecuado nivel de información relacionada con el medio ambiente. Con el fin de identificar qué factores influyen en la publicación de información medioambiental en los hoteles españoles se desarrolla esta investigación. A través de un análisis discriminante se ha evaluado la influencia de los instrumentos voluntarios medioambientales (IVM), así como otras variables características de los hoteles, en la publicación de este tipo de información. Como resultado se ha obtenido que las variables de mayor peso son la certificación de los sistemas de gestión ambiental y la presencia internacional del hotel. En el trabajo se describen además otros aspectos relevantes obtenidos en el análisis.
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Tourism has been identified as one of the most relevant industries to make important contributions to sustainable development. To achieve sustainable development objectives, tourism needs to develop and implement voluntary initiatives. Compared with regulatory instruments, voluntary instruments promise to develop faster and be more effective to achieve environmental policy objectives at a lower cost. The publication of environmental information is also important. Related to these aspects we develop this paper, aimed to analyze the influence of the different voluntary instruments for sustainable tourism on the environmental information published by Spanish hotels. Our findings indicate that the variables that discriminate best the publication of this kind of information are the certification of the Environmental Management System (EMS) and the international presence. The rest of instruments analyzed show no influence in the publication of environmental information, related to low pressure from customers about environmental care.
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