The progress of Corporate Social Responsibility from a Gender perspective through the Change Management

Susana Díaz-Iglesias; Alicia Blanco-González; Carmen Orden-Cruz

doi:10.48132/hdbr.337

Authors

Susana Díaz-Iglesias University of Universidad Rey Juan Carlos. Spain. https://orcid.org/0000-0002-5840-3107
Alicia Blanco-González University of Universidad Rey Juan Carlos. Spain. https://orcid.org/0000-0002-8509-7993
Carmen Orden-Cruz University of Universidad Rey Juan Carlos. Spain. https://orcid.org/0000-0002-1411-9286

DOI:

https://doi.org/10.48132/hdbr.337

Keywords:

Sustainability, RSC, Gender-Equality, Change-Management, banking

Abstract

In recent years, one of the main priorities of companies has been to adapt their business activity and commercial strategy to be aligned with the 17 Sustainable Development Goals (SDGs) established by the United Nations, in its “2030 Agenda”. To overcome this challenge, companies develop and implement Corporate Social Responsibility (CSR) strategies. One of the objectives that have generated the most interest is Goal 5 dedicated to promoting gender equality. This study analyzes the gender equality evolution in companies as part of CSR through Change Management (CM). To do this, a longitudinal study was carried in the last ten years with an analysis of the content of various reports from four of the most important banks in Spain. The results corroborate the growing interest of the largest Spanish financial institutions in gender equality. Being women's access to employment, salary gap information, and the presence of women on the board of directors a priority. Likewise, the CM appears as a lever for the achievement of the SDGs by the entities, gaining relevance in recent years, and being linked to the strategic approach and business objectives for the development of CSR.

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