Gender equality: a tool for legitimacy in the fast fashion industry

Giorgia Miotto; Sandra Vilajoana-Alejandre

doi:10.3926/hdbr.244

Gender equality: a tool for legitimacy in the fast fashion industry

Authors

Giorgia Miotto Ramon Llull University. Blanquerna School of Communication and International Relations. Spain. http://orcid.org/0000-0002-0973-6597
Sandra Vilajoana-Alejandre Ramon Llull University. Blanquerna School of Communication and International Relations. Spain. http://orcid.org/0000-0001-6231-1021

DOI:

https://doi.org/10.3926/hdbr.244

Keywords:

Legitimacy; fast fashion; gender equality; sustainability reports; CSR; communication strategy.

Abstract

Gender equality is an extremely important issue for all businesses, nevertheless the fast fashion industry, which targets mainly the female population, faces major challenges related to women wellbeing and labor rights, employees professional and personal development. The objective of this paper is to analyse how three leading fast fashion companies include gender equality in their sustainability reports as part of their communication strategy and as a tool for legitimations. The main findings show that fast fashion industry focuses the communication based on gender equality issues explaining the improved working conditions and professional development opportunities for the female employees from all around the world along the entire Supply Chain Management.

Downloads

Download data is not yet available.

Author Biographies

Giorgia Miotto, Ramon Llull University. Blanquerna School of Communication and International Relations. Spain.

Associate Professor.

Sandra Vilajoana-Alejandre, Ramon Llull University. Blanquerna School of Communication and International Relations. Spain.

Associate Professor.

Downloads

Published

2019-07-15

How to Cite

Miotto, G., & Vilajoana-Alejandre, S. (2019). Gender equality: a tool for legitimacy in the fast fashion industry. UNIE Business Research, 8(2), 134–147. https://doi.org/10.3926/hdbr.244

Download Citation

Issue

Vol. 8 No. 2 (2019): Special Issue

Section

Articles

License

The authors must be able to transfer to UNIE Busines Research the rights to publish the articles. It is the responsibility of the authors to obtain the necessary permissions for the images that are covered by copyright.

Authors conserve the copyright to their own works. Contributions to Publicaciones UNIE Busines Research are covered by a CC-BY (Creative Commons Attribution 4.0 International Public License) license, which grants open access rights to society. Specifically, the CC-BY license permits any type of use, distribution and changes based on the article, as long as the author and original source are properly acknowledged.